Boutique consultancy and market intelligence for the music industry.

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01 / THE CONTEXT

Understand the market.
Assess the opportunity.

Music markets are complex. Growth, risk, competition, and changing conditions shape what is commercially possible. Poynts Advisory combines original research, industry-specific knowledge, and strategic guidance to help music companies understand the evidence, assess their options, and make informed decisions.

02 / OUR WORK

What we do.

RESEARCH / STRATEGY / PERSPECTIVE
01 / RESEARCH

Measure.

Original market research for overlooked genres. We investigate market structures, build defined datasets, establish benchmarks, and document the evidence behind our findings.

Primary inquiry. Transparent methodology.
02 / STRATEGY

Advise.

Company-specific commercial advice shaped by industry experience, primary findings, and operational realities. We help labels, distributors, and music businesses weigh choices and define practical next steps.

Specific decisions. Real-world context.
03 / PERSPECTIVE

Translate.

Insight made useful through commentary, workshops, speaking, and our weekly newsletter, What's the Poynt? We connect industry developments to their numbers and commercial implications.

Clear thinking. Useful perspective.
03 / OUR MARKETS

The genres
we work in.

Focused on music ecosystems whose commercial realities deserve a closer look.

  • 01
    GospelGospel music
  • 02
    R&BContemporary and adult R&B
  • 03
    JazzJazz
  • 04
    African MusicAfrobeats, Amapiano and related genres
  • 05
    Caribbean MusicDancehall, reggae, soca and related genres
  • 06
    Legacy Hip-HopGolden Age Hip-Hop and Blog Era Hip-Hop
04 / FIRST STUDY

Research
in production.

IN PRODUCTION / 2026
ECONOMIC INTELLIGENCE / RESEARCH 001

Economic State
of UK Gospel
2026

The first economic sizing of the UK gospel market. Examining the market's top 40 artists to build a clearer picture of its commercial activity and economic realities.

40TOP ARTISTS
IN SCOPE
01FOCUSED UK MARKET
POYNTS ADVISORY001 / RESEARCH
ECONOMIC STATE OFUK
GOSPEL2026
MARKET INTELLIGENCE
MEDIA PARTNER

This research is being developed with A Step FWD as media partner.

A Step FWD also collaborated with the Official Charts Company on the Official UK Christian & Gospel Singles Chart.